Market and Consumer
Understanding consumer behavior is a key element of a marketing strategy. Before implementing a strategy, it is essential to fully understand the needs and expectations of the consumers you want to influence. It is necessary to understand how the consumer will interpret the actions and projects that will be presented.
It facilitates the creation of links, connection and compression of the brand towards the consumer. In addition, it helps to generate more empathy with the brand and interaction with it.
Once the social, personal and psychological factors of the consumer have been identified and understood, it is much easier to make complete, professional and functional proposals.
- “Your most dissatisfied customer is your best source of learning”. Bill Gates, Founder of Microsoft.